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How does Eyeota implement a pixel on my website?

Eyeota does not implement the pixel on your site nor do we have access to your site. We will provide your tech team with a custom pixel to add your segment values to. You will then send us a key code for your values so we can to map them in our system. Your tech team will then implement the pixel on your site to start collecting data.

The pixel should start firing within a couple hours after successful implementation. We use Ghostery to test if the pixel is firing correctly and passing data to us each time a user visits your site. We will also see if your data is populating within our database. 


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